The awkward moment when Robert Roche of the American Indian Movement (left) is confronted by Pedro Rodriguez (right), who is donning redface, outside a Cleveland Indians game.
The pressure on the billionaire owner of the “Redskins” football team, Dan Snyder, to change his team’s name has been mounting in recent weeks, especially after the National Congress of American Indians‘ hard-hitting television ad titled “Proud To Be” aired during the NBA Finals game on June 10. One week after it aired in the prime-time slot, the United States Patent and Trademark Office took the step of formally cancelling six of the team’s trademark registrations due to its being named a derogatory racist slur. And while Snyder vows to fight to the end, there’s growing optimism that his days of directly profiting from the ‘R-s***s’ franchise are numbered.
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